The Visual Face of Museums: Branding and Identity
The discussion focuses on the practical application of the visual identity across exhibition design, wayfinding systems, and digital platforms, while maintaining its integrity. Particular attention will be paid to the potential of the identity to extend the museum’s presence into the urban environment, social media, and partnership projects. Participants will discuss how visual language helps to reinterpret and present the museum’s complex heritage—including its collections, archives, and scholarly and historical contexts—to a broad audience.