The Lead Role Is Yours! Youth Projects in Culture

Speakers

• Ksenia ArtemyevaChief Executive Officer, Tavrida.Art
• Maria KhorevaFirst Soloist, State Academic Mariinsky Theatre
• Patricia KostinaEditor-in-Chief, "Moskvichka" magazine's "Club MOSK" Telegram channel; Editor-in-Chief, K2 Agency
• Sofia MalyavinaGeneral Director, National Priorities

  She graduated from the Togliatti Academy of Management with a degree in philology, in parallel she received an MBA from Michigan State University - Flint (USA), in 2010 she defended her dissertation at the Institute of Philosophy of the Russian Academy of Sciences and received a PhD in philosophy.
  Sofia Malyavina has experience working with industries, energy, social services, health care, education, and science. She has successfully participated in dozens of projects, her merits include supporting industrial development strategies and infrastructure projects in the energy sector.
  She considers her main achievement for 15 years of work in social communications to be the blood donation development program. After the campaign under her leadership, the institute of blood donation was actually restored in the country.
  Positive social change and development is the main subject of Sofia's professional interest. She is responsible for launching and implementing Healthy Russia, a healthy lifestyle program, and Accessible Environment, a barrier-free program for people with disabilities. Today changes in society's attitudes toward unhealthy habits and healthy lifestyles, volunteerism and creating conditions for people with disabilities are already evident.
  Work in the Accounts Chamber has given experience and competence in effective and transparent organization of projects.
  As the executive secretary of the Council for Social Welfare Care under the Government of Russia, she worked with NGOs on organizing work to improve the regulatory framework and socially significant projects.
  The key to successful communication, Sofia believes, is to believe in what you say: he who adheres to it himself can inspire people to lead healthy lifestyles. In her routine - regular runs in the park for 5 km.
  She was awarded the Order of Friendship for organizing humanitarian aid to South Ossetia during the military conflict.
  The main task she has set for herself as Director General of ANO National Priorities is to create honest, interesting and useful communication between the state and society, to provide opportunities and to involve as many people as possible in national projects.

• Yulia RuchkinaHead of the Pushkin Card Department, VTB Bank