Movies at the Weekend? Outings to the Cinema Reimagined
The skewed seasonality of film distribution in Russia, with its emphasis on the New Year holidays, has led producers to oversaturate the first ten days of January at the expense of the other 355 days. Cinemas suffer from uneven attendance, audiences suffer from having to choose between one good film and another, and everyone in the industry suffers. What means can be taken to develop and introduce new peak seasons? What can be learned from the best international practice? What can be done in practice to make a cinema year more balanced? These will be among the topics raised at this session.
Points for discussion:
• The particular features of marketing across the distribution seasons.
• A review and analysis of attempts to develop new peak release windows.
• A review of the best international practice in improving theatrical attendance.